If you're a mobile app publisher, you'll come across IMPDAU when interfacing with Ad marketplaces. On the other hand, if you have a small number of impressions but a high number of active users, that indicates that your content is really resonating with people. If you're seeing a high number of impressions but a low number of active users, that's a sign that people are quickly losing interest in what you have to offer. To content based businesses, IMPDAU can give you a sense of how engaging your content is. To the world of content based businesses, IMPDAU is typically used when talking about your internal content blog posts, user generated content, etc. Now, depending on which particular niche or entrepreneurial circle you fall into, the word "content" could refer to different completely different things. IMPDAU is a way of measuring how many times content is being seen by people who are actively using your app or website. To put it simply, IMPDAU is a KPI that stands for "impressions per day per active user" or "impressions per daily active user".but what is it? ![]() And you wouldn't be entirely wrong-it is an acronym, after all. ![]() If you're like most people, the term "IMPDAU" probably sounds like a made-up word. Both MANA and SAND are down more than 5% over the last 24 hours.What is Impressions Per Daily Active Users (IMPDAU)? Meanwhile, Sandbox ( SAND) is priced at $0.78, down 90.6% from its ATH of $8.40, with a market cap of $2.36 billion. The controversy comes as even the most legitimate metaverse projects face unprecedented pressures in the current bear market - which has caused a steep drop in token prices.ĭecentraland ( MANA) is currently priced at $0.65, down 88.8% from its all-time high (ATH) of $5.85 with a market cap of $1.43 billion. The thread saw one poster refer to Decentraland as “Desertedland,” while another poster said the popular metaverse game had become a “ghost town.” Related: Metaverse promises: Future of Web3 or just a market gimmick?īut, while this shows blockchain data should never be interpreted without context, it appears as though user experience and engagement are the biggest cause for concern, according to a recent Reddit thread. Similarly, Sandbox refuted data suggesting its platform has a low number of DAUs, stating on Twitter that it has 201,000 Monthly Active Users. Let's have a look at some of September's data:ġ,074 Users interacting with smart contractsġ48 DAO Proposals- Decentraland October 7, 2022 This distinction is significant, as Decentraland’s September data shows 56,700 Monthly Active Users but only 1,074, or 1.89% of those users actually interacted with Decentraland’s smart contracts. In its tweet, Decentraland said “better data” can be found at DCL Metrics, a data aggregator custom-built for Decentraland, which measures DAUs by the number of “people who login and then move out of a parcel.” ![]() 10 that “on chain transactions does not mean Users” and that nonfungible token (NFT) owners “invest in an asset that will grow in value over time based Utilities.” Sandbox CEO Arthur Madrid tweeted on Oct. 8 tweet that “some websites are tracking only specific smart contract transactions but reporting them as daily active users which is inaccurate.” The controversy appears to have come from data originating from DappRadar, with observers suggesting the Decentraland metaverse sees 30 DAU despite having over $1.2 billion in market cap.ĭecentraland ( $MANA ) has 30 Daily Active UsersĪnd a $1.2 Billion Market Cap /u4MBNsWvwk- SHAKE October 6, 2022 Ethereum blockchain-based metaverse projects Decentraland and the Sandbox have hit back at reports suggesting low daily user activity on platforms, arguing a “misinformed” metric was used to measure each of the platforms’ daily active users (DAU).
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